Sell

Selling Tips

There’s selling your house – and then there’s really selling your house!

Whatever your motive for selling, the process can either be stress free and lucrative – or tense and disappointing. The good news is that you have the ability to choose. A laid back attitude to selling can result in an average result, whereas a few clever, yet very simple and affordable, sales strategies can help you achieve a winning result.

Firstly, working together with a trusted agent towards a common goal throughout the entire sales process is very important.

Secondly, in addition to the suggestions below, our sales consultants at Ray White Carnegie can objectively assess that attractiveness of your home and recommend more ways to maximise your particular property’s features and minimise its shortcomings. They can also facilitate a stress-free sales process.

10 Quick Tips For Achieving A Higher Sale Price!

  • Have a Section 32 prepared as soon as you decide to sell
  • Get a building and pest inspection report; an ‘all-clear’ report is a selling feature
  • Appoint a property stylist to inspect your home and quote on beautifying it
  • Use a professional property photographer for capturing your home at its best
  • Ensure the garden and all external areas are pristine
  • Clean windows, inside and out, or have a professional do it for you
  • Remove all clutter and unnecessary furniture for a sense of airiness and space
  • No one loves your pet like you do! Remove them and all evidence during opens
  • Refresh paint if need be; a fresh, clean appearance can attract bigger dollars
  • Keep buyer inspections to set times, thereby creating atmosphere and competition

Timing

Buyers for good quality property can be found all year round. Many incorrectly assume that spring is the best time to sell. What they don’t realise is that during times with fewer competing properties on the market, their property can actually stand out more.

In addition, with today’s sophisticated marketing processes – and if working with an agent who can develop a well-targeted, effective marketing campaign – the issue of timing is less critical than in the past. However, be aware that timing a sale around key events, such as the AFL Grand Final, Spring Racing Carnival and Easter long weekend, can be a challenge.

The time required to sell property that is accurately priced will typically vary between two and six weeks, but can be much faster at certain points in the property cycle and in high demand areas. Be aware that over-pricing the property can result in it remaining on the property market for a long time, thereby making it appear stale or flawed ad achieving a poor end result.

Prior to placing your property on the market, allow an additional two weeks to prepare both the property and marketing materials.

Method of Sale

There are three popular sales methods to choose from:

  • Private Treaty (Sale)
  • Public Auction

Each method has its particular advantages. It is advisable to speak to your agent about which method is likely to best favour your particular property and its location.

While our company has successfully utilised all sale methods, we have found that sale by auction is the preferred method amongst our clients. Given an auction is likely to attract many qualified buyers, it allows competitive bidding, which can greatly increase the final sale price. If choosing the auction method, research the success of company’s auctioneers and their level of experience, as a skilled auctioneer can add significantly to your end result. Most auction marketing periods run for about four weeks.

Presentation

You Don’t Get a Second Chance to Make a First Impression!

The effort you put into preparing your property ready for sale make the difference between achieving a standard price – or a great price! The best part is that it’s not hard, time consuming or expensive. A few hundred dollars spent sprucing up the property over just one weekend will increase its saleability and more than likely increase the sale price.

How’s Your Curb Appeal?

Your home’s external appearance has less than 60 seconds to make that all-important first impression. Given this very short window of opportunity, your property’s curb appeal, or its allure when viewed from the street, the Internet, or printed materials, should be captivating. A poorly presented property doesn’t have the emotional appeal required to stir the spirit of the buyers and inspire them to explore further.

Given the difficulty of viewing your own home objectively, ask a friend for honest feedback of its curb appeal – including all the fine details like steps, paths, garden, paintwork, and decking – as well as its interior. Then ask your agent for a professional assessment, decide on improvements, organise a working bee and roll your sleeves up!

Turn-offs for Buyers Include:

Animal odours in the house
Evidence of damp or moisture on the walls
Cigarette or strong food odours
Doors, windows or gates that stick
Cracked glass
Too much furniture, personal belongings and clutter
Stained carpet
Messy gardens that demand lots of effort

Property Styling:

A professional property stylist can greatly enhance your home’s appearance and its appeal, whether by simply introducing some simple, but stylish, soft furnishings, or by giving the home a complete make-over.

Because we understand the importance of a home’s presentation for creating a winning edge, we offer our clients the services of our Property Stylist. For vacant properties, we recommend the use of decorator furniture throughout the sale period. Advice on the best type of furniture can also be offered by our stylist.

The cost to furnish a property starts from around $1,000 for a one-bedroom flat. In our experience, whether flat or large family home, it’s an excellent investment for helping maximise the final sale price.